Segmentation Workshop

We push your strategy to define new audience segments for personalization and testing.

The Market & Customer Segmentation Workshop (MCS) is an interactive work session designed to help organizations determine criteria and identify segments that would best meet this criteria. The following ground is covered: product category, pain points, market segmentation, criteria, ranking and weighting, segment selection.

• DURATION: 6 HOURS (VIRTUAL EVENT DAY)
• TARGET GROUP: Brand Managers, Digital Leads, Marketing Leads, Channel Leads
• PARTICIPANTS: max. 12

Please contact us if you are interested and would like to have more information.

Close Project

DATA AUDIT

The word audit sounds stressful. But data audits bring real benefits to your business.

Data audits can help your business tackle major concerns—from security to customer data accuracy—and reap benefits by addressing challenges head on. Data security is a major concern for businesses of all sizes; you don't have to look very far to find high-profile breaches affecting companies, organizations, and even cities. Legal compliance is another major consideration, particularly after passage of the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR). Data storage? Just another real and major concern for businesses of every shape and size. Data audits aren't only important because of key business concerns, though. According to Gartner, more than 40% of all data and analytics projects will relate to some aspect of customer experience (CX) by 2021 (full article available to Gartner clients).

• DURATION: 8 WEEKS PROJECT
• TARGET GROUP: Every Brand that handles or plans to handle consumer based information.

Please contact us if you are interested and would like to have more information.

Close Project

TECH STACK AUDIT

There’s no such thing as the “perfect” marketing technology (a.k.a. martech) stack.

Campaign management tools, customer relationship management software, social media management solutions, customer experience management platforms: All offer distinct benefits for brands and rightfully deserve a spot in their marketing tech stacks. But what about customer data management? Where do marketing technologies like the customer data platform (CDP) fit in the current (and future) martech landscape? If you're looking to refurbish your martech stack (and, in turn, your marketing strategy), it's worth exploring how you can revamp your technology setup to revolve around a top-tier data management system and single source of truth like a CDP.

• DURATION: 8 WEEKS PROJECT
• TARGET GROUP: Every Brand that handles or plans to handle consumer based information.

Please contact us if you are interested and would like to have more information.

Close Project

DATA GOVERNANCE

Data governance aims to ensure data is consistent and used properly.

Data Governance is a collection of practices and processes which help to ensure the formal management of data assets within an organization. Data Governance often includes other concepts such as Data Stewardship,Data Quality, and others to help an enterprise gain better control over its data assets, including methods, technologies, and behaviors around the proper management of data. It also deals with security and privacy, integrity, usability, integration, compliance, availability, roles and responsibilities, and overall management of the internal and external data flows within an organization.

• We have a large talent pool of experts that can help you to push your business.
• (Min. project duration 1 year)

Please contact us if you are interested and would like to have more information.

Close Project

STRATEGY ROADMAP

Marketing roadmaps can cover initiatives that are large or small, simple or complex.

How many times have you sat in a marketing meeting, listened as the discussion jumped randomly from topic to topic, and wondered, Can we take a step back? Can we first discuss how all of these details are related, and why we're talking about them? Can we all get on the same page about what we’re here to accomplish? Fortunately, there is a highly effective, easy-to-create tool that can help marketing professionals build these strategic answers into their marketing initiatives — before their team has to ask the questions. That tool is a marketing roadmap. Every successful marketing initiative, from publishing a single piece of thought-leadership content, to rolling out a complex ad campaign, to launching your company's first product, must begin with a strategic vision and a clearly defined set of goals. Without an understanding of what you need to accomplish, and the ability to clearly communicate that strategic plan to your team, your initiative will have a lower chance of success.

• DURATION: 8 WEEKS PROJECT
• TARGET GROUP: Every Brand that handles or plans to handle consumer based information.

Please contact us if you are interested and would like to have more information.

Close Project

DATA SCIENCE

Data science is an inter-disciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from many structural and unstructured data.

In the past decade, data scientists have become necessary assets and are present in almost all organizations. These professionals are well-rounded, data-driven individuals with high-level technical skills who are capable of building complex quantitative algorithms to organize and synthesize large amounts of information used to answer questions and drive strategy in their organization. This is coupled with the experience in communication and leadership needed to deliver tangible results to various stakeholders across an organization or business.

• We have a large talent pool of data scientists that can help you to push your business.
• (Min. project size 1 month)

Please contact us if you are interested and would like to have more information.

Close Project

CUSTOMER EXPERIENCE WORKSHOP

For executives and leaders, developing the most optimal customer experience improvement strategy is a daunting task.

Turn your customer experience up to 11 with one of our engaging, entertaining and inspirational workshops for your team or event attendees. These hands on workshops will teach you how to deliver 'Rockstar Customer Experiences', from fundamentals to complete mastery. We offer 5 core workshops, each focused on different elements of customer centric culture, employee engagement and customer experience.

• DURATION: 6 HOURS (VIRTUAL EVENT DAY)
• TARGET GROUP: Brand Managers, Digital Leads, Marketing Leads, Channel Leads
• PARTICIPANTS: max. 12

Please contact us if you are interested and would like to have more information.

Close Project

USE CASE WORKSHOP

Develop a multi-channel lead generation plan

With uncertainty surrounding the market, business leaders are focused on securing sustainable revenue and maintaining business growth. This can only be achieved when you have a consistent flow of good quality leads in your sales pipeline. Solely focusing on a single route to market limits your ability to do that. You need a focused multi-channel approach to lead generation that is manageable within your budget and resource constraints. Our Lead Generation workshop is a highly practical, interactive and outcome focused full-day programme that helps you deliver a consistent flow of leads and revenue. In this workshop, you will be provided with relevant tools, templates and a structured framework to help develop a multi-channel lead generation programme that delivers better quality leads and a sustainable sales pipeline.

• DURATION: 6 HOURS (VIRTUAL EVENT DAY)
• TARGET GROUP: Brand Managers, Digital Leads, Marketing Leads, Channel Leads
• PARTICIPANTS: max. 12

Please contact us if you are interested and would like to have more information.

Close Project

BE AMONGST THE FIRST

SAVE THE DATE 02.10.2020

On 02.10.2020 we will introduce our new approach towards CRM and the way we will re-defiine the boundaries of marketing once more.

• DURATION: 20 mins
• TARGET GROUP: CLT
• PARTICIPANTS: max. 12

Please contact us if you are interested and would like to have more information.

Close Project